Jay Bautista


Jay Bautista
Managing Director
Kantar Media Philippines
 
When it comes to media statistics and information on how Filipinos consume media, Jay Bautista is the person who is skilfully blends raw data with wisdom accumulated through experience.  Jay is the Managing Director of Kantar Media Philippines. He celebrates his 25th year in field of media research this year, also having once been the head of Nielsen Media Research.
 
Jay is a member of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP), to which he served as Director in 2013. He also served as a member of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President in 2010.
Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and an MBA from the University of the Philippines.

Jay is one of the regular speakers in Media Outlook, the annual industry forum which forecasts media trends in the Philippines.